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    Stop over Motels stands tall @40

    By Jeff Fisacher / 14th February, 2026 / Uncategorized / 1 Comment

    https://guardian.ng/interview/stop-over-motels-stands-tall-40

    40-Years ago, the Chairman of Stop Over Motels, Otto Andrew Fischer, created a one-of-a-kind hospitality brand, a transit establishment to meet the need of transiting travellers from both the local and international airport in Lagos. In this interview with MARIA DIAMOND, Fischer reflects on the journey of creating a transit establishment for travellers and the highs and lows of the hotel and hospitality business in Nigeria.

    Tell us about the creation of Stop Over Motels and ideology?

    I WORKED with Lufthansa for 10-years. During this period, we were trained in the hospitality industry. So, after I left Lufthansa in 1974, having a hotel of my own was something I desired but I didn’t get into it immediately. I started exporting goods but while I was doing that, I was preparing to get into the hospitality industry. In 1982 I built the 62-room capacity edifice and Stop Over Motels officially opened on February 15, 1986. The idea of the motel came from my lifelong experience with airports and travel. I noticed that airports are places of transit – people are always moving, connecting flights, waiting, adjusting to schedules. I wanted to create a hotel that reflects that idea: a transit establishment.

    What does the Stop Over Motels brand represent?

    The vision was to serve airline passengers and crew members – people who need comfort, the ones they call ‘distressed passengers’ but we call them passengers in transit. Stop Over Motels represent efficiency, and proximity to the airport without losing time. We had different airline patronage both local and international and we regularly accommodated their crew. That relationship helped shape our identity as a reliable airport hotel.

    Tell us about the competitive side of the hotel business on the Lagos international airport road – 40-years ago, did you have this many hotels around to compete with?

    When I entered the hospitality business, things were very different. There weren’t many hotels around the airports. Most of the hotels around were small, maybe 10 or 15 rooms and they focused more on basic accommodation than structured relaxation or transit convenience. Today, the industry has expanded significantly. In this axis alone, you can find dozens of hotels. The numbers of hotels have diluted the patronage. Most people tend to follow trends. When a new hotel opens with new furniture, modern lighting, and fresh materials, people gravitate toward it. That’s human nature. You cannot stop it. However, although we now have a lot of competition around, we are still here, raising the bars on a daily basis by delivering our services in a topnotch standard.

    What is your sustainability module?

    We focus on three core principles: Delivering better service than competitors; Maintaining our founding standards of simplicity and Cleanliness and courtesy to guests. If you walk into our hotel, you won’t find distracted or disorganised staff. Professionalism is essential to us. Financially, it hasn’t always been easy, but in terms of achieving my target and maintaining standards, I am satisfied.

    Tell us about this four decades milestone – how do you feel and what does it mean to you as the founder?

    It’s been a very rewarding 40-years. Not necessarily financially but how the brand is perceived in terms of quality service by people even competitors and I am happy, fulfilled. It’s been a rewarding journey. Looking back, it feels like yesterday. It took me four years to build this hotel from scratch and about two years plus to get approval. At the time, construction was challenging because of height restrictions on the airport road from the Nigerian Airports Authority (NAA) but now known as Federal Airports Authority of Nigeria (FAAN). We couldn’t go beyond a certain height and because of the limitation we had to compress each floor. We had to get approvals and comply with regulations. At one point, our proposal was held for months due to concerns about building height. Eventually, after revisions and negotiations, we received clearance. Many hotels that started around the same time are gone today. We are still here. This milestone represents not just our business achievement, but also our contribution to Lagos hospitality industry and the local economy over these four decades.

    Why the name Stop Over Motel and would you say the hotel is exactly where you envisioned it?

    Many years back we did better when the hospitality industry wasn’t as massive as it is now. The name Stop Over Motel is one of those things you can’t exactly explain. I just felt it would be nice for transiting travellers to have a place to stop over before they continue their journey. However, the ideology behind calling it a motel rather than a hotel emanated from the American system of calling a hotel on a motorway or highway ‘motel’ coined from motor and hotel ‘motel’.

    However, it became a serious issue at the beginning as people read uncouth meaning to motel based on ignorance of its true meaning until they came into the place and realised it’s a decent simple place of hospitality.

    What are the major challenges you have encountered in the course of running a hospitality business in Lagos for 40-years?

    There are many challenges. Government policies and regulatory pressures are huge. Taxes, certifications, compliance requirements – these can be overwhelming. Sometimes you are required to bring in external consultants for inspections and certifications, which adds more cost. Utilities are another major issue. Electricity, for example – if the public power supply fails, you must rely on generators. Fuel costs are high. Maintenance costs are high. Security and economic instability also affect business. When the economy is strong, hospitality thrives. When it struggles, hotels feel it immediately.

    What other experiential facilities does Stop Over Motels offer?

    From the beginning, we focused on being a clean, efficient transit hotel. We did not aim to become a luxury resort with swimming pools and gyms. Our strength is simplicity, comfort, and reliability.

    What advice would you give to people entering the hospitality industry?

    This industry is intense and demanding. It requires patience, discipline, and consistency. Many people get into it because they see it as attractive, but they underestimate the operational challenges. You must focus on service. Without service quality, nothing else matters. Also, trends change. You cannot rely only on appearance. You must build a reputation for consistency.

    As you celebrate this anniversary, what are your reflections?

    It has been a long 40-year journey. There have been good times and difficult times. The industry today is not what it used to be. Competition is stronger. Costs are higher. But we are still here. That means something.

    10 Reasons Why Your Company Should Invest in Email Marketing

    By Jeff Fisacher / 26th August, 2025 / Uncategorized / No Comments

    In today’s fast-paced digital world, businesses are constantly searching for the smartest, most cost-effective way to reach customers. Among all marketing channels—social media, search engines, TV, print—email marketing consistently delivers the highest returns and the strongest customer engagement. If your company isn’t taking full advantage of it, you’re leaving money and opportunity on the table.

    Here are 10 powerful reasons why email marketing should be at the heart of your growth strategy:


    1. Unmatched ROI

    Email marketing generates the largest possible return on investment of all marketing tools. Studies show that for every $1 spent, companies can earn $36–$42 back. This direct link between expenditure and sales return makes email marketing the ultimate budget-friendly growth driver.

    2. Re-engage and Retain Clients

    Winning a new customer is costly; keeping one is far more profitable. Email campaigns allow you to reconnect with past buyers, nurture long-term relationships, and encourage repeat purchases—a proven recipe for sustained revenue.

    3. Front and Centre Attention

    Unlike ads on TV, YouTube, or in print—where distractions are plenty—emails land directly in your client’s inbox, front and centre of their attention. There’s no fast-forward button, no skipping, no getting up for tea. It’s just your message, waiting to be opened.

    4. Cross-Sell and Upsell Easily

    Already have a happy customer? With targeted email campaigns, you can introduce complementary or upgraded products, making every sale go further. For example, someone who booked a hotel room might also be enticed by spa treatments, event tickets, or dining specials—all highlighted via email.

    5. Build Feedback Loops

    Email is not just about selling—it’s also about listening. Surveys, polls, and interactive content in your campaigns help you gather direct feedback, strengthen customer trust, and even point readers to your social media pages for deeper engagement.

    Click for sales growth email marketing packages from N$1,000 / N150,000!!!
    Click here for sales growing email marketing packages from N$1,000 / N150,000!!!

    6. Cost-Effective and Scalable

    Compared to the huge costs of TV, print, or digital ad placements, email marketing is incredibly affordable. Whether you’re reaching 100 clients or 100,000, scaling up requires only minor additional investment while delivering exponential results.

    7. Personalization at Scale

    Email lets you tailor content to each recipient—addressing them by name, recommending products they’re likely to love, and sending offers tied to their past purchases. This personal touch creates loyalty and boosts conversion rates dramatically.

    8. Immediate Measurability

    Every email campaign comes with built-in analytics. You’ll know exactly who opened, clicked, or converted, giving you real-time data to refine your strategy. This instant feedback loop is something most traditional marketing channels simply can’t match.

    9. Always Available, Always On

    Emails are accessible anytime, anywhere—on phones, tablets, or desktops. Your campaign works 24/7 in the background, generating leads and sales while you focus on other areas of your business.

    10. Competitive Advantage

    If you’re not using email marketing, you can be sure your competitors are. By developing a consistent and engaging email presence, you stay top-of-mind, nurture brand awareness, and edge out rivals in an increasingly crowded market.


    Final Thought

    Email marketing is more than just another tool—it’s a powerful engine for growth, loyalty, and profit. With unmatched ROI, deep customer engagement, and the ability to personalize communication at scale, it remains the most reliable digital marketing channel for any business serious about results.

    So don’t wait. Harness the power of email marketing today—and watch your company thrive.

    10 reasons why Stop Over Motels is one of the best hotels in the Lagos Airport Area

    By Jeff Fisacher / 20th July, 2023 / Uncategorized / No Comments
    1. Affordable rates: The Stop Over Motels offers affordable rates to its guests, making it an ideal choice for budget-conscious travelers.
    2. Comfortable rooms: The rooms are comfortable, well-furnished, and equipped with modern amenities, offering a cozy stay to the guests.
    3. Strategic location: Stop Over Motels is located in a strategic location, close to the airport and other major attractions and public transport links, making it easy for guests to get around the city.
    4. Free Wi-Fi: The hotel provides free Wi-Fi with a fast and reliable internet connection, allowing guests to stay connected with their loved ones and work.
    5. 24-hour room service: The hotel provides round-the-clock room service, ensuring that the guests’ needs are taken care of promptly.
    6. Delicious food: The hotel’s restaurant offers a range of delicious cuisines, both local and international, prepared by experienced chefs.
    7. Exceptional customer service: The staff members are friendly, hospitable, and always willing to help guests with any queries or issues they might have.
    8. Clean and hygienic environment: The hotel maintains high standards of cleanliness and hygiene throughout the property, ensuring a healthy and safe stay for guests.
    9. Secure environment: The hotel provides 24-hour security, making sure that guests feel safe and secure during their stay.
    10. Variety of amenities: The hotel offers access to a variety of amenities, including a swimming pool, fitness centre, and spa, making it an ideal destination for both leisure and business travellers.

    LAUNDRY CHARGES

    By Jeff Fisacher / 31st December, 2021 / Uncategorized / No Comments

    Top Ten Reasons Why You ‘Still’ Need a Travel Agent

    By Jeff Fisacher / 19th June, 2021 / Uncategorized / Off

    Is the Travel agent (TA) still relevant? Should travellers decide to still book their holidays through the TA or just book directly on the internet? -Here are top ten reasons why travel agents are still needed today

    1. Travel Agents are really useful if things go wrong – Your travel agent helps to deal with the “if’s” that a typical traveller doesn’t have the expertise or time to deal with. Here is a list of what your travel agent is able to deal with:

    • Travel Visa applications
    • Organise Holiday Tour Packages /Itinerary planning for multiple destinations
    • Pandemic Restrictions
    • Drive positive policy changes in favour of their clients.
    • Provide clear implementable guidelines on new travel policies or restrictions.

    .

    2. Travel Agents Keep Up to date with Travel Restrictions – Travel restrictions are ever changing in these unpredictable times. If you are ready to travel, your TA can help you figure out what you need to do before, during, and after your trip. What kind of masks are acceptable?  Do you need a pre-travel COVID-19 test?  These are answers readily available from the TA and your TA can also tell you what kind and when.

    3. Travel Agents Help Travelers Make Good Decisions – Some planning decisions aren’t as easy as we think they are. TAs understand the ever-changing airline policies and can help advise you on them. You’ve got questions, your agent usually has the answers. They help do the thinking

    4. Travel Agents usually speak from Experience – TAs are usually invited to tour and experience resorts, flights and hotels before they are open to the public. Hence TAs are an excellent travel opinion sounding board. They have learnt in person and they share their learnings with their colleagues who haven’t been able to visit the resort or attractions yet. 

    5. Travel Agents have connections – TAs have built up relationships with vacation suppliers around the world. They know where to go and who to talk to, what not to do and when you need to get things done. There’s a reason that the suppliers are spending so much time training TAs right now. Remember it’s not just what you know, it’s who you know!

    6. Travel Agents Offer a Personalized Service – With regular client patronage of any TA, they get to know you (their client) better and ask questions and help you make the best decision for you. They are with you from start to finish – Using a TA provides you with unparalleled peace of mind. At the end of the day, if something goes wrong with any aspect of your trip, your TA also welcomes any feedback you may have after when you return. Either way, future customers benefit from your experience. That’s the power of the personalized service.

    7. Travel Agents Can Save You Time – These agents really give you the gift of time. No need to spend hours researching an attraction or destination, they have done it for you. Your TA does can save you invaluable time along with the headaches of scouring the Internet for travel deals. Plus, you’re more likely to look forward to your trip when you haven’t been left disenchanted with the planning process

    8. Travel Agents are Passionate about Travel – An often-overlooked trait of TAs is that a good travel agent is passionate about travel and is able to inspire you to visit destinations you’ve never heard of or simply get you more excited about your next trip. Wouldn’t you want this goodness in your corner when planning a vacation?

    9. Travel Agents are an easy way to support Small Businesses –There is probably a great agent near you if you are looking for a local agency or agent!  TAs are real people so you can travel confidently knowing you won’t be relying on a hard-to-reach customer service centre or an irritating automated sequence in the event that you have questions or need assistance.

    10. Travel Agents are Free in the Booking Schemes – Many travel agencies don’t charge you extra for their services. It’s the exact same price to book through them or book direct. When you book through them, the vacation supplier pays them out of their profits. Suppliers recognize the value TAs bring, and they are willing to do that. Hence, never think that using a TA will cost you more than if you booked your trip yourself. This is a common misconception. In addition to be being free – Travel Agents May Save You Money – they often have access to some deals that you can’t get when you’re booking direct. They sometimes have group rates for travel, and special offers that some suppliers only offer to TAs. When there are multiple specials out for a destination, the agent will check them all to see what’s best for you.


     

    MENU – Digital Copy

    By Jeff Fisacher / 26th May, 2021 / Uncategorized / Off

    Please click on image to enlarge

    Valentine Weekend Offer

    By Jeff Fisacher / 2nd February, 2021 / Uncategorized / 1 Comment

    Valentine’s Special

    Stop Over Motels invites you and your partner to be part of its Valentine’s Day Offer. 

    Celebrate Valentine’s day by treating yourselves to Two nights in our Classic Suite for the price of One!!!!

    Top Ten Ways to Celebrate Valentine’s Day

    St Valentine’s Day offers lovers many ways to express their love. Perhaps one of these ideas will inspire you. Some people take their loved ones out for a romantic dinner at a restaurant while others may choose this day to propose or get married. Many people give greeting cards, chocolates, jewellery or flowers, particularly roses, to their crushes, partners or admirers on Valentine’s Day. It is also a time to appreciate friends in some social circles and cultures.

    Whether you are spending the day with a special someone or getting together with friends, here are some most romantic things that you can do on this day when you stay at Stop Over Motels.

    1. Enjoy Breakfast in Bed – Why not start the day off right by serving up a romantic Valentine’s Day breakfast, then enjoying it together while lounging in bed. Don’t forget the champagne!
    2. Have a Game Night – For those with a competitive streak (or those who just like some good, old-fashioned fun), an exciting night of board games is the perfect way to make Valentine’s Day memorable — especially when there’s liquor involved! For extra spice just add the word ‘Strip’ before any game you play
    3. Plan a Movie Marathon – For some quality relaxation time with your other half, get cozy on the couch and binge-watch all your favourite rom-coms. You have choice of cable channels, dvds and streaming services with us. It’s the perfect way to get in the mood for some Valentine’s romance!
    4. Have an Indoor Picnic – The weather doesn’t have to stop you from planning the most romantic date of all — a picnic meal. Break out the checked tablecloth for a sweet indoor picnic date your Special someone won’t forget.
    5. Book an in-room Massage – Transform your room into your own private SPA by booking a contract Masseuse. The best part is that you can drift off to sleep right after because there’s no long commute home.
    6. Stretch It Out at Yoga – Enjoy some Zen DVD time together by stretching it out and centring your mind. Make it even more romantic by doing couples yoga, which can help you feel even more connected with each other.
    7. Listen to Music Together – As we all saw in one of the most romantic movies ever — La La Land — there’s nothing that can bring two people together like music. If you feel like going all out, you can even try recreating a jazz club date: Just dress to the nines, grab a drink and put on some tunes!
    8. Donate online to a charity this Valentine’s Day – Are you looking for a unique idea this Valentine’s Day? Give a gift that’s truly special – a gift that comes from the heart is an unforgettable way to give back.
    9. Propose! – The best way to propose to the woman (or man) of your dreams is on Valentine’s Day. If you’ve been thinking about asking your partner to marry you, there’s no time like Valentine’s Day for a romantic proposal. The day is meant for lovers, after all, and getting down on one knee with a ring or red rose is one of the best ways you can profess your love for her.
    10. C’mon……..its lovers day! You are in a room with a great big comfortable bed. Do we have to tell you everything?!!!??

    Happy Valentines Day!

    Ten Steps to Stay Safe when Travelling during the Covid 19 Pandemic

    By Jeff Fisacher / 23rd December, 2020 / Uncategorized / No Comments

    Stop Over Motels recommends following these ten steps when travelling this festive to protect yourself and others from the corona virus pandemic

    1. Maintain a distance of 6 feet (2 meters) between you and others as much as possible.
    2. Avoid contact with anyone who appear ill
    3. Limit contact with frequently touched surfaces, such as handrails, elevator buttons and kiosks. If you must touch these surfaces, try to use your non dominant hand and use hand sanitizer or wash your hands afterwards.
    4. Wear a good quality face covering.
    5. Avoid touching your eyes, nose and mouth.
    6. Cover coughs and sneezes. Remember…protect others as well
    7. Clean your hands often. It’s especially important after going to the bathroom, before eating, and after coughing, sneezing or blowing your nose.
    8. Wash your hands often with soap and water for at least 20 seconds.
    9. If soap and water aren’t available, use a hand sanitizer that contains at least 60% alcohol. Cover all surfaces of your hands and rub your hands together until they feel dry.
    10. Check country and/or local covid test requirements and restrictions before your trip. Regardless of the any laxity allowed, take a Covid test before and after your travels

    Travel increases your chance of getting and spreading COVID-19. Staying home is the best way to protect yourself and others from COVID-19. If you must travel, talk with your doctor and ask about any additional precautions you may need to take. Rest assured, if you take the necessary precautions and safety steps you greatly reduce the risk of contracting and spreading the covid 19 virus.

    Stay safe out there!

    Corona Virus Update from Stop Over Motels

    By Jeff Fisacher / 17th March, 2020 / Uncategorized / No Comments

     Dear All,

    We are sure you are receiving regular updates from your places of work, children’s schools and personal sources regarding the Coronavirus (covid-19).

    In these uncertain times, we want to reach out to you personally about what we are doing here at Stop Over Motels to support you and your travel plans. As the ongoing worldwide pandemic situation continues to evolve, we are doing everything we can to ensure your travel safety and provide maximum flexibility.

    As a leading hospitality and leisure facility, we continue to monitor the situation closely and are following official guidelines. As it has always been, the safety and security of our guests and staff remains our highest priority.

    As a hotel, conference, events and sports facility we

    • Temperature Check every guest or person visiting the hotel
    • Made available hospital grade hand sanitizers and sanitizer signs at every entry point and key locations throughout the hotel, event venues and sports facilities.
    • Monitor the departure points or travel origins of all our hotel guests
    • Waive any hotel reservation cancellation fees for international travellers up to 24 hours before arrival.
    • Increased the level of deep cleaning around the hotel especially door handles, restrooms, furniture and table tops. We do ask that all guests and members continue to practice good personal hygiene especially in the gym by cleaning equipment after use and where possible to wash their hands prior to working out.

    If you have returned from any of the “affected countries” DO NOT visit the hotel or gym facility for 2 weeks and self-isolate as per the government guidelines.

    At Stop Over Motels, we believe it is in challenging times like these that the power of hospitality is needed most of all. Whether you are traveling now or in the future, our staff are ready to welcome you with the warm Stop Over Motels hospitality you’ve come to expect.

    With Warm Hospitality Regards

    Hotel Management

    Lagos international airport, Ajao Estate neighbourhood’s growing hotels attraction

    By somadmin / 31st July, 2019 / Uncategorized / 7 Comments

    Lagos international airport, Ajao Estate neighbourhood’s growing hotels attraction

    July 30, 2019

    By Samson Echenim

    Ajao Estate, Lagos international airport’s neighbouring town, is pleasantly littered with affordable hotels that give value for money. Thanks to proximity to Murtala Mohammed International Airport. hotels of various classes dot the landscape along the road that leads to Oshodi and other parts of the city. Though the airport  road is 5.7 kilometres long, there are over 23 hotels with barely 20 metres distance between one hotel from the next.

    Proximity to the Murtala Mohammed International Airport has helped to define the city’s economy as a hospitality enclave with hundreds of hotels. The airport road, a recently refurbished infrastructure that resulted in a bogus highway alone parades 23 hotels. The road has the city’s best with the likes of Golden Tulip Hotel, West View, Stop Over Motels and the new Grandvenice, among others.

    Room Rates - SOM

    Hotel Room Rates @ Stop Over Motels

    You can find on both sides of the highway, Westview Hotel, as you leave the cargo and pilgrimage complexes of the airport; Stopover Motel, Welcome Centre Hotels, Okeide Suites, Presken Hotel & Suites and Golden Tulip Hotel. Others are Grandvenice Hotel, Joygate Hotel & Suites, Ibis Hotel and Hotel Ibis Royale, as you turn towards the city’s commercial hub on the mainland, Oshodi.

    Rooms are way below rates in Ikeja, the capital city, hovering around N10,000, per classic, but has same great taste, exotic and warmth. Largely indigenous brands, hotels in Ajao Estate bring you closer to the people than the five star hotels in Ikeja, Victoria Island, Ikoyi and Lekki that are more focused on giving the foreign treat. The inner hotels are more indigenous and cheaper too and they are just everywhere inside the town.

    My couple of years of working in the hotel industry still holds to memory several encounters with foreigners, especially Europeans and Americans, who just want a few days escape from their banal TV stations. “I’m in Nigeria and I want to see the Nigerian screen,” they would insist. So, the hotels in Ajao Estate have got it well fixed. In most of them, you could easily tune to Nigerian movies like African Magic, or African Movie on your room TV.
    ”

    ”
    Within Ajao Estate about 10 kilometres to Lagos’ capital city, Ikeja, it means that you can also visit any tourist centre in the city, just as anyone lodging in hotels in Ikeja. Such places that make the city’s heart beat in fast rhythm are the Kalakuta Republic (Fela Shrine) one of Lagos’ oldest and most busy night club with live African music. At any time, you can visit the Ikeja City Mall for your shopping and West Africa’s biggest ICT market, the Computer Village in Ikeja is well within reach in case you want to change your phone, or have any issue with your digitals.

    I have no regrets. Food was okay and the bedding was comfortable, said Nwagbara C, who booked into Cynarisso hotel in the heart of Ajao Estate, through Jumia Travels.

    “My stay was cool. I love the ambience of the hotel, especially the constant energy supply, with other facilities working perfectly.  It was very warm and homely. Highly recommended. The deal came with a complimentary Breakfast for one. Was very impressed, other reviews suggested otherwise, but I am glad I went there, was a whole different experience. Warm and courteous staff.”

    However, one should expect to meet a few unpleasant characters as staff.  Besides, many indigenous brands do not place premium on training their staff.

    pjimage SOM1

    Lagos international airport, Ajao Estate neighbourhood’s growing hotels attraction

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